Attract New Business And Keep Repeat Customers Returning

The question every tunnel car wash owner must face today is this: Is tunnel car washing simply a “production” business, where success is driven by volume, speed, and profits built on scale? Or is it the business of putting on a “production” for customers, where we deliver a pleasant experience with lights, colors, and sounds customers enjoy, culminating in the clean car they value? Savvy tunnel wash operators are beginning to answer “yes!” on both counts.

Today, there are exciting options available to forward-thinking tunnel wash operators — including equipment that drastically cuts in-car noise levels, gets cars cleaner even when operators choose not to use a prepper, attracts more customers with integrated lighting that’s highly visible from the street, and reassures customers with illuminated wash wheels that continuously confirm their wash package selections with color-coded lighting that “follows” each car through the wash. To fully appreciate the importance of these developments, it’s helpful to understand how tunnel car washing has evolved up to this point.

Spinning at 30 RPM, this design delivers over 250,000 cleaning touches per wash wheel — and every touch is controlled, deliberate, consistent, and predictable. Also, the soft, springy foam arms, hands, and fingers provide the right pressure to clean with multiple edges and angles, contouring and wiping the vehicle surface in a way the tips-only cleaning of conventional wash media cannot.

LIGHT SHOW

Experience has shown that true innovations in wash media represent fundamental improvements in car washing technology. But other factors can greatly influence the customer experience — including the use of lights and color in the wash, typically with colored LED lights that help brand the facility and/or promote its service offerings. While such LED lighting won’t get the cars any cleaner, it can attract customers, delight them, and keep them coming back, helping drive business outcomes if not wash results. The takeaway? You can’t eat the toy in a Happy Meal, but it sure sells a lot of Happy Meals.

Contact Info

1220 S Guignard Dr Sumter,
South Carolina

Lets Talk.